Ronaldo Cesquim developed a model based on a survey of customer needs in the urban passenger transport sector in São Paulo. The solution includes a detailed mapping of the routes the client operates, including factors such as distance, average speed, number of passengers, number of stops and total journey time, as well as an assessment of the road surface and gradient. This technical assessment is not only innovative in the market, but also allows significant gains to be made in reducing fuel consumption, guaranteeing a reduction of more than 2x compared to the competition.